"The integration IS the innovation."
From Big Brands to Big Questions
I've seen how work can suck your soul dry. I've watched as life events knock people down — sometimes over and over again. And I've seen toxic positivity slap a feel-good sticker on real struggles.
At Etsy, Refinery29, Atari, and Zazzle, I built brands and shaped cultural conversations. But no matter the industry, I kept coming back to the same question: How do people actually thrive? Not just in some curated version of life — but in the mess of reality, at work, in relationships, in moments of uncertainty and reinvention.
Turning Insights into Action
Knowledge without
action is just trivia.
That's why I created Analysis Happiness — a space where research meets real life. Big ideas from psychology, culture, and leadership, turned into something you can actually use.
I believe well-being isn't about forcing a smile when everything feels like a dumpster fire. It's about building real resilience, making meaning, and figuring out what actually helps — not just what looks good on paper.
This space is for thinkers, leaders, creatives, and anyone who wants to thrive — not just in theory, but in practice.